This was my last project at Chiat before launching into freelance. Me and my CW had assisted with both the initial launch spot (featured at the bottom of the page) and the print campaign and were given the OOH to own. A campaign that won us a Best of Show Obie. It launched in 10 cities simultaneously with full scale greyhounds running across buss stops,
projection mapped dogs on the sidewalk,
dimensional greyhounds bursting through billboards,
3D motion lenticular bus stop takeovers,
lenticular bus wraps that would animate the dogs running as they drove around town,
a billboard in Times Square,
and full length metro train wraps.
And here's the spot that launched it all.